Rolls-Royce won’t let customers buy another car if they sell its new EV for a profit

The first Rolls-Royce EV, the Spectre, is going on sale soon at a cool $425,000 — and at that price, purchasing slots will be limited, to say the least. But any buyers planning to flip one for a quick profit may want to think twice. CEO Torsten Müller-Ötvös said that any customers attempting to resell their Spectre models for profit will be banned for life from ever buying another Rolls-Royce from official dealers, according to a report from Car Dealer.

I can tell you we are really sanitizing the need to prove who you are, what you want to do with the car – you need to qualify for a car and then you might get a slot for an order,” he said. And anyone who violates the policy and sells the Spectre for a profit is “going immediately on a blacklist and this is it – you will never ever have the chance to acquire again.”

The British, BMW-owned company isn’t the first to impose bans on flipping its vehicles. Last year, GM said it would ban buyers from flipping Hummer EVs, Corvette Z06’s and other vehicles within 12 months under the threat of limiting the transferability of certain warranties. On top of that stick, it offered a carrot in the form of $5,000 in reward points for customers who kept their eighth-generation Corvette Z06’s for at least a year.

With a potential lifetime ban, Rolls-Royce’s rules are even more strict, but some secondhand dealers aren’t happy. A London dealer told Car Dealer that he had already agreed to pay a £50,000 ($65,000) premium for two Spectre EVs, and will have them for sale “within two weeks of it being launched” this fall. “I do not think it is fair for carmakers to tell customers who have spent close to half a million pounds on a car what they can do with it,” he said. 

The Rolls-Royce Spectre has generally received positive reviews, as you’d hope at such a price. A 102kWh battery pack gives it a 329 mile WLTP range, and it should be relatively quick for a 2.9 tonne (3.19 ton) vehicle thanks to the 576 HP/664 pound-feet powertrain. “Only a Rolls-Royce, maybe a Bentley, really lets you close the door on the world, like a house deep in parkland,” said Autocar — though you might be able to buy that parkland house for less. 

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